Performance Marketer with Real Business Growth Experience

Hands-On Execution

Lead-focused, ROI-driven campaigns

I started Eventoplanner in 2021 as a local service business and scaled it steadily over 4+ years. While running the business, I worked closely with Google Ads for around one year and also hired and managed digital marketing teams. This gave me real exposure to how leads are generated, how ad spends impact sales, and how customer intent affects conversion.

I was responsible for evaluating lead quality, discussing performance with the team, and making ROI-based decisions rather than chasing vanity metrics. Over time, this hands-on involvement sparked my interest in going deeper into execution, which is why I am now actively specialising in Performance Marketing, with a strong focus on Google Ads and Meta Ads.

Key learnings from this journey:

Understanding customer psychology through real sales conversations

Evaluating lead quality vs lead cost

Managing ad spends and performance discussions

Thinking like a business operator, not just a channel specialist

Today, I approach performance marketing with a business-first mindset, combining operational experience with hands-on learning and execution.

I work at the intersection of business thinking and performance marketing. My focus is not just running ads, but understanding how leads convert into real customers and how marketing decisions impact revenue. My work is structured around execution, analysis, and continuous improvement.

Eventoplanner — Founder & Growth Operator

I built and scaled Eventoplanner as a local service-based business over 4+ years, taking it from early-stage operations to consistent revenue growth. Along the way, I was deeply involved in customer acquisition, sales evaluation, and growth decision-making.

Key outcomes:

• Scaled the business to ₹30L+ in revenue

• Served 1500+ paying customers across multiple event categories

• Delivered 4000+ orders through repeatable systems

What this experience taught me:

• How real sales conversations convert (not just leads on paper)

• Why lead intent matters more than lead volume

• How local ads actually work when aligned with customer behaviour and timing

This hands-on experience shaped my approach to performance marketing — grounded in business outcomes, not dashboards.

I don’t approach marketing as a set of tools or tactics. I approach it as a business problem that needs clear thinking, honest measurement, and practical execution.

I’ve run a real business, not just ads
I understand the pressure of payroll, customer expectations, and revenue targets — not just campaign metrics.

I understand sales conversations
I’ve been on the ground, speaking with customers and evaluating which leads turn into real conversations and customers.

I care about ROI, not vanity metrics
Clicks, impressions, and low CPL mean nothing if they don’t translate into revenue or growth.

I think like an operator, not an agency
I focus on what actually moves the business forward, even if it means doing less — but doing it right.

I regularly write about real-world marketing decisions, business learnings, and performance thinking — based on hands-on experience rather than theory.

I’m currently open to Performance Marketing roles and select freelance or consulting opportunities, where business-first thinking and honest execution matter.