Performance Marketer with Real Business Growth Experience
I scaled my own service business to ₹30L+ revenue and now help brands grow through Google Ads, Meta Ads & data-driven performance marketing.
Founder of Eventoplanner | 4+ years operating real businesses
30L+
Revenue Generated
Through my own service business
1500+
Paying Customers
Across 4000+ real orders
4+ Years
Business Experience
Founder-led growth & operations
Google & Meta Ads
Hands-On Execution
Lead-focused, ROI-driven campaigns
My Journey
I started Eventoplanner in 2021 as a local service business and scaled it steadily over 4+ years. While running the business, I worked closely with Google Ads for around one year and also hired and managed digital marketing teams. This gave me real exposure to how leads are generated, how ad spends impact sales, and how customer intent affects conversion.
I was responsible for evaluating lead quality, discussing performance with the team, and making ROI-based decisions rather than chasing vanity metrics. Over time, this hands-on involvement sparked my interest in going deeper into execution, which is why I am now actively specialising in Performance Marketing, with a strong focus on Google Ads and Meta Ads.
Key learnings from this journey:
Understanding customer psychology through real sales conversations
Evaluating lead quality vs lead cost
Managing ad spends and performance discussions
Thinking like a business operator, not just a channel specialist
Today, I approach performance marketing with a business-first mindset, combining operational experience with hands-on learning and execution.
What I Actually Do
I work at the intersection of business thinking and performance marketing. My focus is not just running ads, but understanding how leads convert into real customers and how marketing decisions impact revenue. My work is structured around execution, analysis, and continuous improvement.
Performance Marketing
I work on intent-driven ad campaigns with a focus on lead relevance, cost efficiency, and business outcomes rather than volume alone.
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Google Search & Lead Ads
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Meta Ads (creative-led acquisition)
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Focus on lead quality over lead volume
Ad Strategy & Funnel Thinking
I look at ads as part of a larger funnel, ensuring every step from click to conversation is optimised.
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Lead quality vs lead cost analysis
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Conversion-focused thinking
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Aligning ads with sales outcomes
AI-Powered Creative
I use AI tools to speed up idea generation and testing, while keeping messaging human and intent-driven.
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Ad copy ideation
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Creative concepts & angles
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Structured testing frameworks
Analytics & Insights
Data guides decisions, not dashboards for show.
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GA4 tracking & insights
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Performance review & optimisation
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Decision-making dashboards
Experience Highlight
Eventoplanner — Founder & Growth Operator
I built and scaled Eventoplanner as a local service-based business over 4+ years, taking it from early-stage operations to consistent revenue growth. Along the way, I was deeply involved in customer acquisition, sales evaluation, and growth decision-making.
Key outcomes:
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Scaled the business to ₹30L+ in revenue
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Served 1500+ paying customers across multiple event categories
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Delivered 4000+ orders through repeatable systems
What this experience taught me:
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How real sales conversations convert (not just leads on paper)
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Why lead intent matters more than lead volume
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How local ads actually work when aligned with customer behaviour and timing
This hands-on experience shaped my approach to performance marketing — grounded in business outcomes, not dashboards.
Why Work With Me?
I don’t approach marketing as a set of tools or tactics. I approach it as a business problem that needs clear thinking, honest measurement, and practical execution.
I’ve run a real business, not just ads
I understand the pressure of payroll, customer expectations, and revenue targets — not just campaign metrics.
I understand sales conversations
I’ve been on the ground, speaking with customers and evaluating which leads turn into real conversations and customers.
I care about ROI, not vanity metrics
Clicks, impressions, and low CPL mean nothing if they don’t translate into revenue or growth.
I think like an operator, not an agency
I focus on what actually moves the business forward, even if it means doing less — but doing it right.
Latest Writing & Insights
I regularly write about real-world marketing decisions, business learnings, and performance thinking — based on hands-on experience rather than theory.
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Let’s Work Together
I’m currently open to Performance Marketing roles and select freelance or consulting opportunities, where business-first thinking and honest execution matter.
Shashwat Yadav
Performance Marketer | Business-First Growth Operator
📧 Email: shashwatyadav98@gmail.com
🔗 LinkedIn: Shashwat Yadav
